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MELNOELLE BLOG

Gonna miss her bubbliness! She’s off to explore the Israeli Frontier for 3 months as a study abroad student. Have fun sissy! @blasian93

The Abercrombie Logo Will Be Dead In America By This Spring →

Well this was inevitable. Working for this company for 3 YEARS, I could see then that Abercomebie & Fitch was not attracting its target audience. Today, there is a dramatic change of style, marketing, and atmosphere than what I remember when I was a sales rep. They’ve moved to a “hipster” like style to compete with brands like Urban Outfitters, F21, and H&M. This article confirms it.

Hipster-like. Oversized chambray, light grey beanie, nude heeled ankle boots, and my thrifty handbag.